On Communication

In a light-hearted yet informative series, Skelton Design addresses the basic issues integral to the development of award winning graphic design. We lay out the fundamental guidelines of the client/designer relationship as well as the principles of visual identity, typography, and magazine design. A common vocabulary is established, showing that—while the things that work work—they can be creatively reinvented in the discovery process and ultimately give voice to a client’s unique point of view.

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