McDaniel College has used their innovative "McDaniel Plan" to recruit prospective students for the past several years. We designed the 2013-14 viewbook to communicate McDaniel's hands-on, customized, and personal curriculum plan that allows flexibility in choosing courses and majors, small class settings, faculty mentors, and a rigorous and challenging learning experience. A series of mailed admissions incentives included messages that allude to the McDaniel Plan: "Expect the Exceptional," "We Can Change Your Life," and "Choose Your Direction."
St. Mary's College
In this special issue of St. Mary's College's alumni magazine, The Mulberry Tree, students and alumni were invited to submit their creative fiction, nonfiction and poetry to be judged and selected by a faculty panel. We worked with illustrator Michela Buttignol to visualize excerpts from selected works.
Xaverian Brothers High School
Xaverian Brothers High School's 2013-14 viewbook emphasizes scholarship and preparation for college as a "calling" for young men, in keeping with its Catholic tradition. Students are encouraged to discover their own unique path toward gaining confidence and learning leadership skills.